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Posted: Sunday, March 12, 2017 11:13 PM

The Business Analyst will work to measure and refine the companyA?s marketing products for both customers and dealers. Under close supervision of their direct manager, the analyst will create and monitor key business metrics providing insight for the creation and execution of digital, marketing and brand initiatives as well as perform adhoc analysis and research. They will need to work cross:functionally with all departments to gather data, interpret information and report across disparate systems and tools to provide a clear picture on where the company stands and identify areas for improvement.JOB DUTIES:Collaborate with business stakeholders to evaluate business objectives, define project objectives and develop project plans for implementation and operation of cross channel analytics.Deliver analysis, insights, and recommendations to support enhancements of GM Financial consumer acquisition programs, media effectives and the effectiveness of outbound channels such as social media and email marketing.Work with various internal owners and third parties (eMarketer, Forrester, Gartner, etc.) to research, understand and educate our team around trends in data and marketing mediums we need to explore and optimize. Create, maintain, and propagate custom and recurring analytics reports delivering insights on user behavior, site performance, new feature success, and testing, etc. Ensure integration across various company and agency functions. REPORTING RELATIONSHIP:Reports to: VP Analytics, Reporting and ResearchDirect Reports: NoneKnowledgeProficient in Microsoft Office tools including Access, Excel, Word, and PowerPoint.Understanding of statistical analysis and some experience with statistical software packages (SAS, STATA, SPSS, R, etc.) preferred. Experience dealing with multiple business units and a diverse employee population.Experience with respect to data analysis and spreadsheet modeling; knowledge of finance, statistics and/or economics; understanding and experience with technical systems, rational datasets, data warehouses, data mining, and data analysis techniquesSkillsHighly analytical and detail oriented, with a passion for data mining and the ability to assemble and interpret data and communicate findings across all levels of the organization.Action:oriented with the ability to multi:task and discern priorities.Strong verbal and written communication skills; comfortable presenting in one:on:one and group environments.Experience1+ yearsA? experience in a role as a business or data analyst; Experience in consumer loan credit is preferred.Bachelors degree or equivalent experience; MasterA?s degree (preferred) in Finance, Economics, Mathematics, Statistics, or similar quantitative field. WORK CONDITION:Normal office environment

Source: https://www.tiptopjob.com/jobs/64760901_job.asp?source=backpage


• Location: Fort Worth

• Post ID: 48806814 fortworth
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