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Posted: Monday, February 5, 2018 6:55 PM

Posting Number
Position Title
Director of Marketing and Communications {S00508P}
Job Family
Position Status
Work Hours
Work Schedule
Monday-Friday; 8:00am-5:00pm.
This position occasionally requires some presence and commitment before 8 a.m., after 5 p.m. and on weekends, both on and off campus. Some local, regional and national travel required for meetings, events and conferences.
Open to
External and Internal
Salary is commensurate based on qualifications and relevant experience
Funding expected to continue
Pay Basis
Benefits Eligible
Job Summary
The Director of Marketing and Communications will provide strategic leadership for developing and executing an integrated communications and marketing plan for University Libraries (UL). Serve as the media contact for UL and design a proactive media relations program, including social media. Formulate and execute UL promotional strategy, in concert with the Libraries administration and University Communications. Direct the day-to-day newsgathering to highlight stories of the Libraries impact on innovation, discovery, excellence, access, and student success. Coordinate Libraries branding and graphic identity activities with University Communications.
Provide strategic leadership for the Marketing and Communications Department. Supervise staff and student assistants. Prepare promotional materials in support of student success initiatives and programs, fundraising and development, and various branding efforts. Produce annual reports, white papers, and professional articles for the Libraries. Perform tasks associated with development on behalf of the Libraries, and continuous improvement of the Libraries image and external relations. Coordinate publicity for special events. Collaborate with the Digital Creation Department to manage web-based marketing opportunities. Perform other duties as assigned. Serves as a member of University Libraries Deans Council.
Essential Duties and Responsibilities
Provide leadership for developing, creating and implementing marketing and communications strategies and activities for University Libraries. Work closely with the Associate University Librarians and Dean of Libraries to ensure that communications priorities and innovations are expressed through multiple internal and external communication channels, with the highest priority placed on professional journals and media. Develop and implement communications strategies that highlight and promote achievements of the Libraries. Coordinate closely with University Libraries administration, staff, stakeholders, and partners in order to set media priorities focused on innovations, develop media opportunities, identify and develop story ideas, ensure consistency of overall messaging and avoid duplication of effort and resources. Conduct quality control and manage production workflow; ensure adherence with University Visual Identity System. Develop media strategies and communications opportunities that support University Libraries philanthropic activities and programs. Work collaboratively with other members of the University Communications team and extended staff to ensure clear and consistent communications. Share strategies, pitch news and feature articles, produce content for the University s print and online publications as needed and promote content through social media channels. Serve as liaison to departments throughout the Libraries; conduct needs assessment, generate ideas for communication strategies, develop related promotional plans, tactics, and materials. Serve on cross functional campus and Libraries teams; participate in professional growth activities; performs other duties as assigned. Research emerging trends in design, share best practices, facilitate critique among student employees in graphic design, videography, photography, and social media. Provide management for staff and student employees.
Required Qualifications
Bachelor s degree in communication, visual arts, or related field. Five (5) years of significant and progressive experience in marketing communications, event management, and external relations for university, non-profit, and/or corporate organizations. Equivalent combinations of relevant education and experience may be substituted as appropriate.
Preferred Qualifications
Master s degree in communication, visual arts, or related field; previous experience in higher education; supervisory experience
Working Conditions
Special Conditions for Eligibility
Multi-media skills, such as online publishing, social media, video, online photo presentation, etc. MS Office Suite, specifically Outlook, Word, and Excel skills. Knowledge of Windows Operating System and file management. Project planning and management skills. Ability to lead, cultivate, and empower staff. Analytical and problem-solving skills. Leadership skills. Time management skills. Ability to work in a team-based environment and manage multiple tasks concurrently. Ability to work collegially and collaboratively with people of diverse backgrounds. Customer service skills. Ability to communicate effectively, including excellent interpersonal skills as well as verbal and written skills. Ability to pay attention to detail. Ability to transfer and apply knowledge and experience to new situations. Ability to follow through on projects. Ability to analyze situations and make sound decisions. Collaboration and coordination skills. Ability to excel in a perpetual beta environment, with frequent change and intelligent risk-taking.
EEO Statement
UTA is an Equal Opportunity/Affirmative Action institution. Minorities, women, veterans and persons with disabilities are encouraged to apply. Additionally, the University prohibits discrimination in employment on the basis of sexual orientation. A criminal background check will be conducted on finalists. The UTA is a tobacco free campus.
Posting Detail Information
Number of Vacancies
Desired Start Date
Open Date
Review Start Date
Open Until Filled
Special Instructions to Applicants
Applicants must include in their online resume the following information: 1) Employment history: name of company, period employed (from month/year to month/year), job title, summary of job duties and 2) Education: school name, degree type, and major.
Supplemental Questions
Required fields are indicated with an asterisk (*).
+ *
Do you have a Bachelor's degree in communication, visual arts, or related field (Please specify in resume)?
+ Yes
+ No
+ *
How many years of experience do you have in marketing communications, event management, and external relations for university, non-profit, and/or corporate organizations?
+ None/less than 5 years
+ 5 to 6 years
+ 7 to 8 years
+ 9 or more years
+ *
What is the highest degree you have attained? (Please specify in your resume)
+ Associate's Degree
+ Bachelor's Degree
+ Master's Degree or higher
+ None of the above
+ *
What is your skill level using Microsoft Office Suite (Word, Excel, Outlook, etc)? (Proficient is the highest skill level)
+ No skills/Basic
+ Intermediate
+ Advanced
+ Proficient
Documents Needed To Apply
Required Documents
+ Resume or CV
+ Cover/Interest Letter
+ Transcripts
Optional Documents
Associated topics: care, chief marketing officer, community, donor, festival, media, policies, principle gift, public, social media


• Location: Fort Worth

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